The ‘Help Formula’ in a nutshell

Here’s a super brief summary of my new ‘Help Formula’  for coaches and personal growth professionals who want to grow their reputation online and create a thriving business:

Help first, earn later. Help many more people than you are currently able to by using online strategies to efficiently distribute educational content. Shift your focus from one-to-one to one-to-many.

Take a ‘help first, earn later’ approach at the beginning to help attract people to your paid services

Establish your online reputation as an expert authority, a trusted advisor and build a following using Social Media and your own opt-in list.

Leverage all of your resources (time, money and effort) through strategies such as outsourcing, automation, replication, network efficiencies, affiliate programs and viral or incentivized word of mouth strategies.

Productize your expertise to create products that can be sold again and again on autopilot generating recurring ‘while you sleep’ income streams. Repackage and repurpose your existing content to create multiple different products from the same information.

Simple! Want to know the full story? Join my free ‘Profit Mentor’s Club’

 / 2 Comments  / in Uncategorized


  1. Libby Robinson May 24, 2009 3:31 am


    Where’s the free e-book you mention through twitter? I clicked your link, went all over your site and now… I’m a bit frustrated.

  2. Anton Pearce May 24, 2009 7:04 am

    Hi Libby – sorry for that! I’ve just been doing some updates and a few links might have been temporarily messed up. You can find the signup form at the bottom of tthis page:
    Let me know if you have any further problems.

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