My Traffic Generating Formula for Coaches

I want to share something quite valuable with you today – my own personal formula for generating traffic to this very website.

In case you haven’t already realized all success online starts with creating a flow of traffic to your website. Without a continual stream of new visitors you have no chance  of starting any kind of relationship with your prospective clients. Traffic generation is essential.

Now I can only give you a broad overview of my strategy here, but the following information will give you a really good start to creating your own Traffic Strategy.

The first thing you need to be clear on is that Google and other search engines exist to deliver information to people who are searching for answers, so the key to generating traffic is to provide content that meets this need.

The key strategy that I recommend can be summed up in two words ‘Article Marketing’. Before I give my plan let me clarify a couple of things here:

Firstly when I talk about articles I’m talking about text-based, self-contained topic-specific content. It could be an article on your website or it could be a blog post.

Secondly, I’m not just talking about creating articles but also distributing, repurposing and promoting your articles. This is where the real power lies. A lot of people create content but few are taking the added steps of distributing it correctly and changing it into different formats.

Your main aim with article marketing is to get your content in front of as many readers as possible – that can’t be achieved by simply posting the content on your own site and stopping there.

So here’s the formula:

1) Write an article that my customers love. Content that addresses a need and solves a problem that your market faces.

2) Submit your articles to the article directories.

3) Convert the articles to press releases by making them read in the
third person.

4) Submit them to press release directories.

5) Convert the articles to podcasts by recording the words and
turning them into teleseminars.

6) Submit them to podcast directories.

7) Convert the marketing article to video by speaking over PowerPoint
or Camtasia and submitting them to video sites like Youtube.

8) Use social bookmarking services to promote your articles (in every format) in the directories

Now let me tell you that right there is a very powerful strategy for generating traffic and very rapidly building your online reputation. It’s not the complete story because I like to also use social media platforms like Twitter and Facebook. But if you did nothing other than the above you’ll put yourself way in front of the pack.

That said, you may have noticed that there is (a big) catch to the strategy I’ve just described:

It takes TIME – from the creation of the content, to the conversion to other formats, to the distribution, to the promotion. Lots of time if you do all of this yourself and do it manually.

The good news though, is that you don’t have to do it all manually. There are two very important aspects to this strategy that I haven’t described yet. hat are they?

Outsourcing and Automation

And there-in lies the biggest success tip of all. You simply can’t do it all yourself in any reasonable space of time. Trust me on this!

***Without a doubt, you MUST use technology  to leverage your efforts***

This is my area of expertise. Join my Massive Success Formula Group at and I’ll show you exactly what I outsource and how I do it.  I’ll show you what you can automate and how to do it.

This is good stuff! I love the power of online marketing and I’d love to be able to share some more tips with you to help you take your own marketing to the next level.  Hope you’ll join me…

 / 1 Comments  / in Uncategorized

One Comment

  1. Jeff Machado | Internet Marketing Virtual Assistant June 13, 2009 12:08 am

    Just want to say you nailed this completely on the head. I think people would be overwhelmed by the amount of traffic they would receive if they followed this formula every single day.

    What I like is that you wrote this out so clearly. This is something I’m going to add to my own practice and help my clients with. Plus it’s cool that you’re talking about Outsourcing – something I of course love talking to people about.

    Great work. I can’t wait to see what else you do.


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