My previous article about e-book publishing described a four-step process for creating an e-book, locking it, uploading it to an e-book website and using it to build your e-mail list. My last article went through the process of finding PLR e-books with giveaway rights and modifying them.
At this point you should be ready to publish your e-book. You’ll want to lock it and offer those who download your e-book an unlock code. Let’s take a look at why you want to lock your e-book.
WHY YOU SHOULD LOCK YOUR E-BOOK
When a locked e-book is downloaded, the only way to open it is with an e-book unlock code. In order for them to get the code and access the e-book, they’ll have to provide their name and e-mail address. They will also have to agree to receive regular e-mail updates from the publisher, which is you. This means that if someone wants to read your e-book, they must opt into your e-mail list.
The whole e-mail newsletter process can be setup automatically using an auto-responder. This method won’t require you to set up a squeeze page. Instead, just offer an e-book as a free download and connect the client’s name and e-mail address later when they come back to get the access code.
This approach provides much less resistance to the idea of collecting an access code because the e-book has already been downloaded. They haven’t given you any personal information yet at this point. The e-book is sitting on their hard drive, and they are eager to open it.
This will also demonstrate your trustworthiness as you provided the e-book as a free download with no conditions. If your e-book has a compelling title, you will have achieved two things in giving it away: firstly, you will have stimulated the client’s curiosity, and secondly, you will have lowered the clients resistance to giving you his or her e-mail address. This method will give you a much better opt-in rate compared to a traditional squeeze page method.
GIVE AWAY YOUR BOOK AND GIVE AWAY RESALE RIGHTS
You can improve your results with this method by offering full resale rights and giveaway rights to your e-book. Don’t try to sell these rights; simply give them away free with every download. Be sure to let your clients know that they can sell the e-book at any price they like and keep 100% of the profits, or they could just give it away free if they want.
You want to get as many of your clients to distribute your e-book as possible. Every time somebody downloads your e-book they will have to come to you to get the unlock code. That means that they will be added to your e-mail mailing list. So, if you have twenty, fifty, or 100 people selling or giving away your e-book, your mailing list will grow fast and increase your profits from selling to them through backend sales. This is why you’re able to offer giveaway rights to your e-books.
My next article on e-book publishing will talk about the best way for you to lock your e-book.
Keywords: e-book publishing, e-book unlock code
Summary: In this e-book publishing article I look at how to lock your e-book and why you would want to have your clients request an e-book unlock code.