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How To Add & Check Google Analytics Code

Objective: To use Google Analytics to help track your website and traffic stats.

This is assuming you already have a Google Analytics account set up. If you don’t, you can sign up from this page: http://www.google.com/analytics/

• STEP 1: Log into your account
  You will see your account dashboard as shown below.

• STEP 2:  Create Profile
  • Click Add Website Profile as circled above
  • Fill in website details
    • Select whether you want to add a new domain or a profile to an existing domain (sub-domains, certain pages, etc)
    • Enter the URL of the site you wish to start tracking
    • Select your country or territory
    • Select your time zone
  • Click Continue

  

  You will be taken to a page and given a GATC (Google Analytics Tracking Code) as shown below.

  

  • STEP 3:  Copy & Paste
    • Copy all the code in the Legacy Tracking Code box.
    • Log into the website you just created this code for
    • Place the code directly before the </body> tag of EACH page you wish to track.
    • Save your page & log out of your website
  • STEP 4:  Check Stats

  Once the code has been on your site a while, you can go in and check the stats. How busy the site traffic is, will determine how many stats you have. For our example, we just added the code recently therefore we don’t have many stats.  To check stats:

  • Log into your account at http://www.google.com/analytics/.
  • The Dashboard will give you different stats to view:
    • Visitors – Page Views – Page Visits – Bounce Rate – Average time on site – Percentage of new visitors – Location of visitors – Individual page visits and Traffic sources.
  • Simply click any of the blue hyperlinks to view stats

  

  For example:

  To view total visits per day, simply click Visits listed under Site Usage and you will see these stats.

  

  Or clicking View Report listed under the Traffic Sources Overview will give you stats on referring sites, direct traffic, search engines and show you keywords used in the search:

  

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As a coach, you know how important it is to stay on top of your game. Doing so is a two part process. The first part is keeping yourself up-to-date with the latest educational tools for coaches. The other part is promoting your business.

As the Coaching industry continues to grow and competition increases, you will need better ways to promote yourself and your business.

This article lists the most complete and current internet directories for Coaches along with summary information on joining for private individuals and companies.

With the coaching directories listed below you will be able to list your Coaching Practice, build your business, share your expertise and watch your practice grow. The directories for Coaches allow you to give a brief description about your practice, membership details, pricing options and a direct link to your website.

We want to share with you 26 different directories where you can gain exposure as well as locate other individuals that you can network with. These are in no particular order and each is worth taking a look at. Let’s begin.

1. The first place we will look into is Find a Coach http://www.findacoach.com. This is a robust, searchable system that offers coaches a reliable means to establishing a stronger web presence and clients the ability to find a coach that meets their coaching needs in a fast and effective way. They offer several different packages to accommodate everyone starting from $40 per annum. (PLEASE NOTE: You must be a student or graduate of Coachinc.com in order to join the directory)
   
   
2. Our next directory is ‘Life Coaches with the Coach Connection’ -http://www.findyourcoach.com. If you are interested in exchanging links then this is the site for you. You simply send your link information (Site Name, Site Description, and Linking URL) with “Link Exchange” in the subject line to coaches@findyourcoach.com. Your site will be taken into consideration for The Coach Connection’s Online Resource Directory.
   
3. If you are looking to gain prospective clients then try LifeCoach.com -http://www.lifecoach.com. Here you can list yourself with various search engines so you’re your potential clients can find you easily. Once you are enrolled in an ICF accredited coach training program, then you may list yourself as a “coach in training” on the Lifecoach.com International Directory of Coaches. This will help you gain exposure by new clients and you can offer coaching for free or a deeply discounted rate in order to get practice, which is often what you need when you’re starting out.
4. Many clients obtain their coaches name and contact information from the Life Coach Guide- http://www.lifecoachguide.com. This directory lists life coaches, career coaches, business coaches and personal coaches on the web.  This directory allows your potential clients to search the database of coaches (with photos and specific information about each coach). This way they can select the best fit for their personal coaching requirements. Every coach listed in the directory is reviewed, critiqued and hand selected. This helps ensure that all coaches are competent and committed to practicing with integrity.
5. Find a Life Coach is one of the biggest independent coaching directories online. Find a Life Coach- http://www.findalifecoach.co.uk/ directory includes a wide variety of coaches with various different approaches, styles and skills. They are not owned by any individual life coach training school or company. Coaches from all over the UK, plus Europe and the USA are included. A life-time listing in the Life Coaching directory will cost you just £20.00 Hereis the form to signup: http://www.findalifecoach.co.uk/information.htm
   
6. If you want a directory that will highlight your individual coaching gifts and skills, as well as give potential clients an opportunity to go directly to your individual website to learn more about you, then this is the directory for you. At Be a Life Coach – http://www.bealifecoach.com/coachdirectory.php in many cases potential clients can also click on a sound button and hear from you first hand how you can best serve them.
7. If you are a passionate life or business coach then you need to “connect” with People Coaching People – http://www.peoplecoachingpeople.com. People Coaching aims to inform and educate people in the value of professional and to serve as an all inclusive international directory of quality life and business coaches and accredited coach training institutions. For as little as NZ$10 per month you can join their coaching directory and have your own web page. Register today by going to http://www.peoplecoachingpeople.com/index.php?file=c-registration&type=Coach&mode=Add
   
8. Coaches and Mentors- http://www.coachesandmentors.com is for coaches who are certified through CTA’s Certified Coach Program.
9. If you are a business coach then sign up at ActionCOACH. This is an international directory. ActionCOACH business coaching services use universal business and proven principles to help you increase your bottom line and corporate satisfaction. Learn more by visiting them at http://www.actioncoach.com/coachfinder.php.
10. Certified Fearless Living Coaches (CFLC) are trained in the Principles of Fearless Living and are able to support you in discovering your personal Wheel of Fear and Wheel of Freedom. Coaches trained in this system can be listed in this directory: http://fearlessliving.org/support_system/coach_directory
    
11. Next on our list is the well known, International Coach Federation – http://www.coachfederation.org/. The International Coach Federation (ICF) is the largest worldwide resource for professional coaches and a good source for those who are seeking a coach. They are a non-profit organization formed by individual members-professionals who practice coaching, including Executive Coaches, Leadership Coaches, Life Coaches and many more, from around the world.Formed in 1995, today the ICF is the leading global organization dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches. They exist to support and advance the coaching profession through programs and standards supported by their members and to be an authoritative source on coaching information and research for the public. The following is information on their membership plans:
    Annual Membership: $195 (USD
    Fill out their online membership application by going to: http://www.coachfederation.org/join-icf/online-membership-application/.
12. At LocateACoach.com-http://www.locateacoach.com/ you can list your coaching practice for free; find life coach, spiritual life coach, executive life coach, business coach, Christian life coach, career coach http://www.locateacoach.com/members/options.cfm
    
13. At Results Coaching Systems-http://www.resultslifecoaching.com.au/findtest/index.php Results Coaches are extensively trained to deliver personal, business and executive coaching with people from all walks of life. Results coaches are successful people in their own right with a real commitment to helping others realize their potential.  They have all undergone extensive coach specific training and passed a challenging internal certification program before being placed on this site. To become part of this exciting directory visit their website at http://www.resultslifecoaching.com.au/becomenew/
    
14. The International Association of Coaching- http://www.certifiedcoach.org/find.lasso is a global association for coaches. IAC provides an independent credentialing and certifying service for people who use coaching in their business and is recognized worldwide. Annual Membership Fee: $129.00 http://www.certifiedcoach.org/join.lasso
    
15. The Life Coach Directory-http://www.lifecoach-directory.org.uk/ is a directory that contains a comprehensive database of UK life coaches, with information on their training and experience, areas of life coaching covered, fees and contact details. Use this link to register today https://secure.lifecoach-directory.org.uk/register.php.
16. Next on our list it the Life-Coach-Directory – http://www.life-coach-directory.com/. Like is sister directory above, this site is full of benefits. Simply fill their membership form and include a link back to your site. They’ll review your submission as soon as possible. If your site is approved, your link will appear in the category you’ve chosen. It’s that simple.
17. Another site is Find a Coach Online – http://www.findacoachonline.com/index.html. You can list yourself here for easy access to potential clients waiting to find you
18. The Worldwide Association of Business Coaches – http://www.wabccoaches.com also known as (WABC) is a professional Association dedicated exclusively to business coaching, serving both business coaches and business clients.  Join today using the following link http://www.wabccoaches.com/joinus/
    
    
19. Life Coaching Solutions- http://www.coaching-life.co.uk/ukdriectory/directuk.htm is a directory of UK life coaches as well as coaching and mentoring service providers. Sign up using the following link http://www.coaching-life.co.uk/pages/contact.htm
    
20. Listed as the UK’s quality directory of UK business coaches, Freeindex.co.uk – http://www.freeindex.co.uk/categories/Business_Management/Management_Consulting/Business_Coaching/ is a great search function that lists coaches in your area. The businesses listed at the top have received better reviews for their services than others. It’s completely free to register your business. You can promote your company more effectively by adding a detailed description of your business, images, and a link to your website and customer reviews.
21. At iPECcoaches.com – http://www.ipeccoaches.com/ potential clients can find a coach in their National Directory of Coaches. This includes life coaching, business coaching, career coaching, personal coaching, executive coaching, corporate coaching, leadership coaching, management coaching and job coaching, Help potential clients reach their goals at work and in life by listing your services in this directory.
22. At Business.com -http://www.business.com/directory/human_resources/leadership_and_teams/coaching/ they list business coaches offering leadership help, mentoring and performance coaching for businesses of all types. This includes vendors that offer small business coaching, as well as executive coaches.
23. A global directory that lists Life Coaches and their services can be found at 24-7coaching.com – http://www.247coaching.com/directory/defaultcoach.asp. They also list valuable information on life coaching itself. Potential clients can find a life coach or personal coach. You can also find lots of information on life coaching in general.
24. There is a directory called BusinessCoach.com – http://www.businesscoach.com. BusinessCoach.com is a world leader in Business Coaching. They state that they list expert Business Coaches with over 20 Years of Business Coaching Experience. So your potential clients can trust their Business Coaches who are located in International locations around the world.
25. A great addition to our list is Click A Life Coach- http://www.clickalifecoach.com/directory/coachlist.aspx. They list Personal and Professional life coaching, offering face to face, phone and skype coaching. This includes coaches who specialize in the following topics: Relationship, Career, Health, Personal, Business and Executive Sport Coaching.
26. You can also list your services at TouchLocal - http://www.touchbath.com/business/search/typeId/3565/type/Life+Coaching. They are a local business directory.
27. Last but certainly not least it B2B Yellow Pages – http://www.b2byellowpages.com/directory/b2b_business/business-coach.shtml. They feature Business Coach Businesses and Business Coach Companies. Their directory contains a complete listing of companies specializing in Business Coaching.

As you can see, there are many directories where you can list your services. Each one has something different to offer the coaches using their services. You are sure to find a directory or two that will meet your needs. In the end, promoting your business and obtaining new clients is what you’re after. So review each of these sites and find the ones that work for you.

© 2009 Document prepared by Anton’s research assistant. Contact us if you have any suggestions for additions or alterations.

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E-book publishing is very easy. With only a couple of hours of work involved, you can have an e-book created, published and uploaded to a high traffic e-book website. Use your e-book to build your email contact list so that you can promote your online business to those leads. Your e-book will continue to generate leads for you day after day without you having to do anything else.

Once you see how easy e-book publishing can be, you’ll want to do it again and again.

These are the steps to make this work for you.

1. Give away your e-book.

2. Make your e-book lockable.

3. Find the best places on the internet to upload your e-book to.

4. Use an auto-responder to collect the names and e-mail addresses of leads you gather from giving away your e-books.

Let’s expand on these points and fill in some details. This article will cover how you can quickly make an e-book, publish it and giving it away.

If you have already written an e-book, you might want to use that. Don’t worry if you haven’t written one or find the idea of writing an e-book too daunting. The quickest way to get an e-book published is to find some “Private Label Rights” (PLR) products that come with giveaway rights. You can find numerous products by doing an easy Google search. When you find an e-book that you want to use, make sure it comes with giveaway rights. A PLR e-book with no giveaway rights won’t do you any good at all.

When you have found a suitable product for your niche market, download it to your hard drive, unzip it and check to make sure that everything is there. A good quality PLR e-book will probably include a text version of the book as a Word document so that you can easily modify it. Before you go ahead and make any changes, you will want to read through the book carefully to make sure that it is a good quality product. Look for errors, typos and anything that doesn’t make sense. You don’t want to give away junk as this will ultimately hurt your online business.

What should you modify?

You’ll want to first change the title of the e-book. Be sure to include your most important keyword phrase. It is essential to get the title right to attract a great amount of targeted traffic, so take some time to think about the keywords you use in your title.

Next, you’ll want to add your name to the title page of the e-book. You could also add an introductory paragraph where you use your name, and also place your name and website link at the end of the book. A footer would be a good place to put this information in your e-book

Think about any other place in the e-book where you could add a link to your website, or to a specific page of your site.

Once your modifications are completed, convert the modified Word document to a PDF file with Adobe Acrobat. If you don’t have Word and Adobe you can do everything using openoffice.org.

Once you have completed these steps, you’ll have an e-book to promote your online business with. My next article will discuss how and why you should lock your e-book. Locking your e-book is an essential part of the e-book publishing technique that I will be discussing. I will then show you which e-book website to upload your e-book to for best results.

Keywords: e-book website, e-book publishing

Summary: E-book publishing is not as difficult as you may think. In this article I outline the steps you need to take and explain how to produce an e-book quickly and easily.

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FOR IMMEDIATE RELEASE   August 6, 2009                                           
For more information, contact:
Anton Pearce, Marketing Consultant
mail@antonpearce.com

Leading Marketing Expert Helps Health and Wellness Professionals Capitalize on Growing Online Market

Anton Pearce Gives Coaches, Consultants and Service Professionals Tools and Strategies for Expanding Their Businesses in the Digital Age

SOUTH PERTH, WA – The Internet gives coaches, consultants and service professionals in the health and wellness sector an opportunity to engage new and existing clients like never before. However, many professionals don’t have the knowledge or tools needed to develop a comprehensive strategy to take capitalize on endless online income opportunities.

As an Internet strategist and marketing consultant, Anton Pearce helps health and wellness professionals capture their share of the online market, and develop and monetize their online presence. The strategic consulting and business development services he provides are critical for consultants, coaches, therapists and other health or medical professionals who want to continue to succeed in the Digital Age.

“The Digital Age has vastly changed the way coaches, consultants and advisors market their services, especially in the health and wellness sector,” said Anton Pearce, marketing consultant. “Health and wellness professionals now have a unique opportunity to use the web to manage and enhance their reputations, build their client base, better serve their clients, and increase income. I give them the tools they need to accomplish these goals and benchmarks.”

Anton Pearce is a web developer and online marketing specialist with close to 20 years of business and professional experience. He uses his keen insight into turnkey Internet strategies to help health and wellness professionals across the globe create additional income streams, take full advantage of new product opportunities and automate and streamline the process of generating leads and finding new clients. Through coaching and consulting, Pearce provides intuitive solutions designed to help his clients overcome the challenges of entrepreneurship and build more productive and profitable enterprises.

Anton Pearce specializes in results-driven solutions based on time-tested, proven strategies and an “offer value first” philosophy. Unlike traditional consulting services, Pearce’s menu of outcome-based consultation services are guaranteed, and include website SEO, sales copy, marketing strategy, product strategy and social networking strategy consults.

For professionals who need more personalized assistance with implementing long-term goals, Pearce offers online business building coaching and hourly consultations. Solutions include action plans, detailed reports and other resources clients need to ‘productize’ their expertise and maintain momentum once new solutions have been implemented.

In addition to consultation services, all web services, implementation and support are offered through The IT Hive, a full-service web firm owned by Pearce. The IT Hive is a leading provider of web application development and programming, DTP, SEO and other online services.

“The services that I offer are comprehensive and designed to help my clients increase revenue and distinguish them from their competitors,” said Pearce. “My ethical and authentic ‘reputation enhancing’ online marketing methods are unique to my business model, and I take great pride in equipping and empowering health and wellness professionals to do what they do best, which is helping other people.”

For more information, free articles, Anton Pearce’s blog or to take a five-minute checkup to determine the health of your practice, visit www.antonpearce.com. Initial consultations and Profit Mentor Club memberships include Pearce’s “Automate Your Coaching, Multiply Your Profits” e-book, “The Help Blueprint” report, a listing in the online coach directory or health professional directory and a credit for the “Ask the Profit Mentor” service.

About Anton Pearce

Anton Pearce is a leading web developer and online marketing specialist. He is the director of The IT Hive, author of The Health IT Advisor and developer and owner of Find-A-Psych, the fastest growing online mental health directory. Pearce received his MBA from the University of Newcastle and holds several certifications. For more information, visit www.antonpearce.com.

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Business owners of all sizes make an effort to connect with other people, networks and businesses who share a common interest but who are not competitors.

They do this to share resources and cut costs. It can create an excellent partnership that serves to work to both of your advantages.

If you connect with the right people you can undertake events or advertising campaigns that you might not be able to afford individually. For example, you can share the cost of a speaker or a workshop, or piggy back advertising.

In order to have the best outcome, however, you must create a good alliance with someone who will benefit your business.

What is a good alliance?

All good alliances benefit both parties. When all is said and done, you are both better off with each other than you were without. This is essential as you are spending time, energy and funds to maintain the alliance. The payoff must be greater than the expense and that includes your time!

Consider the following when choosing an alliance:

Mutual Respect

A good alliance is like a good relationship, it is built on mutual respect and trust. This takes effort on everyone’s part to build and maintain. There must be willingness on both sides to interact and create the alliance with the understanding that it will be equally beneficial to both parties.

Relationships are all about give and take and it is the same when it comes to a good alliances. Both parties must have an equal interest in giving and receiving. If you are the one who sought out and suggested the alliance, make sure you offer your potential partner a significant and equal return share in the benefits.

Resource Contribution

In order for an alliance to be successful, each party must contribute an equal amount in resources. The resources do not have to be the same; one may contribute money while the other contributes man power. It is helpful to have someone within each business be responsible for the alliance.

Take the Time

A productive alliance will take some time to build and maintain. It is helpful to start with a small project as you get to know one another’s needs and expectations. When you are more comfortable with one another you can work toward larger projects.

Be a Good Listener

Communication is at the core of every good relationship and this is no different when it comes to alliances. The most important thing you can do is be a good listener. Listen for clues to what your potential alliance’s needs and wants are. This will help you find a way to make it work for them.

Planning

One of the biggest pitfalls of alliances is a lack of strategic planning. If time is not taken to sit down together and work out the details of the arrangement and of any joint activities, they are bound to fail. When you initiate an alliance be careful not to fall into the following traps:

A. Don’t think too small – Make sure you offer your potential partner something of equal or greater value than what you will be receiving from them.

B. Don’t think only about yourself – Strategic alliances are all about creating a situation that benefits both parties equally. Make sure you think very carefully about what you have of value to offer them.

Align Expectations

Even when terms are agreed upon on paper, there are often times when each party’s expectations as to how it all plays out are very different. You can bargain and negotiate and think you have come to terms when in fact you have left details unexposed or open to different interpretations. Be very careful to come to a true meeting of the minds to avoid a failure of the alliance in the future.

Clearly defined expectations are one of the most important aspects of forming an alliance. This may require ongoing negotiations as needs and expectations shift during the course of your alliance. Changing circumstances often impact expectations and what initially was agreeable to both parties suddenly causes a rift.

Always Ask Yourself These Questions
•Is the alliance fair and equal?
•Are you expecting a long or short relationship?
•Are you sharing a specific venture or will the relationship be ongoing?
•Are you equals in the relationship?
•How often to you plan to consult with your partner?
•How will the decisions be made and by whom?
•Is the first project a door to bigger projects down the road?
•How will you share any common property, intellectual or otherwise?
•How will you handle any disagreements that develop?

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