Author Archives

Promoting Yourself Authentically and Ethically

Many professionals disapprove of the aggressive techniques being used by some others to promote themselves. Doctors, lawyers and accountants often view such self-promotion methods as distasteful and ethically improper. They believe self-promotion is wrong. And they are right. Some forms of self-prom...

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Social Networking: How to Stretch Your Marketing Dollar

A shift has taken place in the way we buy and sell since the advent of the internet. There’s a belief that the store is always open and the consumer is always shopping. Things now happen at a faster pace. Social networks have also increased dramatically. Social networking is an invaluable marketin...

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How Much Am I Really Worth?

Common sense would tell you that as a professional you should ask a “fair” price for your services. This fair price should neither be too high or too low. What this actually means is not really very clear and certainly open for debate. Should I Price Low to Attract Clients? Entrepreneurs who hav...

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Is Passive Income Really Worth the Effort?

Passive income, sometimes referred to as residual income, is the latest hot button topic for those interested in building wealth. Passive income is the income that is generated from an investment. The investment can be a stock portfolio or sales of goods and services that generate income after the s...

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Building Positive Alliances

Business owners of all sizes make an effort to connect with other people, networks and businesses who share a common interest but who are not competitors. They do this to share resources and cut costs. It can create an excellent partnership that serves to work to both of your advantages. If you conn...

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My Traffic Generating Formula for Coaches

I want to share something quite valuable with you today – my own personal formula for generating traffic to this very website. In case you haven’t already realized all success online starts with creating a flow of traffic to your website. Without a continual stream of new visitors you ha...

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Put Your Business on Autopilot

Getting caught in the operational aspects of their business is a trap that many business owners fall into. It begins to occupy so much of their time that they have time little left for activities that actually generate income. It is therefore essential for coaches to create systems to handle the adm...

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Understand the Importance of Technology

Technology is the most powerful tool you can use to build your coaching business. Your website is the most important place to start to build your brand. It is what you will use as a springboard to all of your other communication efforts. Your website should not sit idle hoping that someone will bump...

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Leverage Your Knowledge

In order to be a successful coach it is extremely import to use your knowledge to your advantage.  This does not mean taking your knowledge and applying it in a broad, sweeping fashion to as big a market as possible. What it means is using your expertise and knowledge to focus on an education-based...

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Creating Revenue

Most coaches who are having difficulty developing their coaching business have a backwards approach to creating revenue. They attempt to sell their most expensive product first by trying to convince a potential client of the value of one-on-one coaching. Coaching is a relatively new type of business...

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