How To Avoid “The Google Slap” With Your Adwords PPC Campaign

Google slap is a term that is commonly used to describe a penalty that is imposed on Google Adwords campaigns where the ads point to landing pages are not relevant to the ads at all. If Google suspects that your landing page is not relevant enough, a low quality score will be given, and your [...]

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Setting up Google Analytics on Your Website

How To Add & Check Google Analytics Code Objective: To use Google Analytics to help track your website and traffic stats. This is assuming you already have a Google Analytics account set up. If you don’t, you can sign up from this page: http://www.google.com/analytics/ STEP 1: Log into your ac...

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Use This Free Split Test Results Tool to Find Your Split Test Winner

In my last article I talked about finding keywords with high commercial intention and not just keywords with a high click-through rate (CTR). The best of both worlds would be a combination of a high CTR and a high commercial intention. After finding a keyword with a good CTR and high level of commer...

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As a coach, you know how important it is to stay on top of your game. Doing so is a two part process. The first part is keeping yourself up-to-date with the latest educational tools for coaches. The other part is promoting your business. As the Coaching industry continues to grow and competition inc...

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Why High Online Commercial Intention Trumps High Click-Through Rate When Choosing Pay Per Click Campaign Keywords

When setting up a pay-per-click (PPC) campaign in hopes of selling a product or service, remember that your goal is to buy customers and not just traffic. Even though finding keywords with a high click-through rate (CTR) is important, there’s more to it when it comes to keyword research. In this a...

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E-Book Publishing Series 4: Why Upload.com Is the Best E-Book Website For Publishing E-Books Free of Charge

In my last few articles in this series about e-book publishing I have covered how to make an e-book and how to build your list from it. This last article will walk you through the steps on using the best e-book website for publishing your e-books free of charge. The best place to upload your [...]

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E-Book Publishing Secrets 3: How to Lock Your E-Book with Boomerang List Builder

This is my third article on e-book publishing, and I will cover a product called Boomerang List Builder.  Boomerang List Builder makes it easy for e-book publishers to lock their e-books. It also makes it easy for the publisher’s customers to get an access code to unlock the e-book. Boomerang Lis...

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E-Book Publishing Secrets Part 2: Why You Should Lock Your E-Book And Send Your Clients An E-Book Unlock Code

My previous article about e-book publishing described a four-step process for creating an e-book, locking it, uploading it to an e-book website and using it to build your e-mail list. My last article went through the process of finding PLR e-books with giveaway rights and modifying them. At this poi...

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E-Book Publishing Secrets, Part 1: How to Produce an E-Book On the Fly

E-book publishing is very easy. With only a couple of hours of work involved, you can have an e-book created, published and uploaded to a high traffic e-book website. Use your e-book to build your email contact list so that you can promote your online business to those leads. Your e-book will contin...

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Press Release – Anton Pearce, Marketing Consulting

Anton Pearce Gives Coaches, Consultants and Service Professionals Tools and Strategies for Expanding Their Businesses in the Digital Age

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