Anton Pearce

How To Avoid “The Google Slap” With Your Adwords PPC Campaign

Anton Pearce — Thu, 24 Sep 2009 10:38:03 +0000

Google slap is a term that is commonly used to describe a penalty that is imposed on Google Adwords campaigns where the ads point to landing pages are not relevant to the ads at all. If Google suspects that your landing page is not relevant enough, a low quality score will be given, and your minimum bid amount will raise for some or all of the keywords you’re using.

Many squeeze pages were hit with the Google slap because the content was full of sales hype rather than being useful and informative. Pages that took a while to load were also hit with the Google slap.

If you’re looking to start an Adwords campaign, take some time to go through these guidelines so that you can avoid the Google slap. You want to pay as low of a bid as possible per keyword, so it would be in your best interest to follow these guidelines.

There are four key elements that you’ll want to implement, and be sure that they are in thematic agreement with each other and specifically targeted. The four elements are: the keyword phrase you are bidding on, the landing page, the ad copy and the search queries people use to trigger your Adwords ad.

1. Keywords. Keywords consist of a group of words or a phrase that you want to target. They are usually relevant to the product you’re promoting, and you want to make sure a lot of people use the keyword phrase when searching to buy your product.

To find the most relevant and best performing keywords for your ad campaign, start with what it is you are trying to sell and what people are searching for to find it. There are several free and subscription-based keyword research services to help you build up your keyword list. These services will help you keep adding potential keyword phrases until you have a list of about 100 different phrases to use.

When you have a nice list of keyword phrases to work with, go through and find a few keywords that have good click-through-rates (CTR) that will attract a decent amount of traffic. Make sure that they’re not too competitive, though. This is important if you’re on a tight budget because you don’t want to spend any more per click as you have to. The more competitive a keyword phrase is, the more you’re going to pay.

Check whether or not keywords are likely to deliver sales by checking their “commercial intention” at:

http://adlab.microsoft.com/Online-Commercial-Intention/

2. Landing page. You’ll want to make a landing page for each keyword phrase that you use. It’s important to place the phrase between the Title tags and the Heading tags as well as in the main body of the page.

Use unique content to fill the page and use an editorial style rather than hyped up sales language. The content should be based around the topic of the keyword phrase.

Link to the landing page from other pages on your website, but be sure to use the keyword phrase as the anchor text for your inbound links.

3. PPC ad copy. You must include the exact keyword phrase you’re using in your ad copy.

4. Search query. After your Google Adwords campaign has ran for a while you can research the actual search queries that triggered your Adwords ad and see the CTR by selecting the keywords you want to look at and clicking on “See search terms.”

If a search query is highly relevant you can add it to your list of keywords for the campaign and make a new landing page specifically for that keyword phrase.

You can also check your search queries for negative keywords as well. These are irrelevant searches that trigger your Adwords ad and are very unlikely to produce any sales. You’ll want to eliminate any unsuitable search queries from your campaign by using the “Edit Campaign Negative Keywords Tool.”

If you follow all four of these steps you will build highly relevant Adwords PPC campaigns that will most likely avoid the Google slap and keep your cost-per-click (CPC) as low as possible while improving your CTR.

Keywords: Google slap

Summary: this article looks at four steps that you need to implement to avoid the Google slap, keep your cost per click within reasonable limits and improve your click through and conversion rates.

Setting up Google Analytics on Your Website

Anton Pearce — Wed, 16 Sep 2009 18:59:49 +0000

How To Add & Check Google Analytics Code

Objective: To use Google Analytics to help track your website and traffic stats.

This is assuming you already have a Google Analytics account set up. If you don’t, you can sign up from this page: http://www.google.com/analytics/

STEP 1: Log into your account
You will see your account dashboard as shown below.

STEP 2: Create Profile
- Click Add Website Profile as circled above
- Fill in website details
  - Select whether you want to add a new domain or a profile to an existing domain (sub-domains, certain pages, etc)
  - Enter the URL of the site you wish to start tracking
  - Select your country or territory
  - Select your time zone
- Click Continue
You will be taken to a page and given a GATC (Google Analytics Tracking Code) as shown below.
- STEP 3: Copy & Paste
  - Copy all the code in the Legacy Tracking Code box.
  - Log into the website you just created this code for
  - Place the code directly before the tag of EACH page you wish to track.
  - Save your page & log out of your website
- STEP 4: Check Stats
Once the code has been on your site a while, you can go in and check the stats. How busy the site traffic is, will determine how many stats you have. For our example, we just added the code recently therefore we don’t have many stats. To check stats:
- Log into your account at http://www.google.com/analytics/.
- The Dashboard will give you different stats to view:
  - Visitors – Page Views – Page Visits – Bounce Rate – Average time on site – Percentage of new visitors – Location of visitors – Individual page visits and Traffic sources.
- Simply click any of the blue hyperlinks to view stats
For example:

To view total visits per day, simply click Visits listed under Site Usage and you will see these stats.

Or clicking View Report listed under the Traffic Sources Overview will give you stats on referring sites, direct traffic, search engines and show you keywords used in the search:

Use This Free Split Test Results Tool to Find Your Split Test Winner

Anton Pearce — Tue, 15 Sep 2009 10:35:55 +0000

In my last article I talked about finding keywords with high commercial intention and not just keywords with a high click-through rate (CTR). The best of both worlds would be a combination of a high CTR and a high commercial intention.

After finding a keyword with a good CTR and high level of commercial intention, the next thing you want to do is write a compelling PPC ad. After you write an ad, you want to try to improve it by running a split test on your ad copy. Only test one aspect of the ad at a time. For example, split test your headline of each ad and then run a split test on the offer or main body of each ad, doing both split tests separate from each other.

Here are some tips to writing a good PPC ad.

Always bold your keyword phrase. Use your headline to offer a solution or ask a question that will grab the attention of the reader. Ad an appealing promise that offers a solution to a problem that the searcher is looking for based on the keywords they’re using. Lastly, use a call-to-action phrase that compels the reader to act as this will increase your CTR.

How can you be sure that the split test has reached a meaningful result?

You’ll want to monitor your PPC campaign every day to see how it’s doing because you want results as quickly as possible. However, it’s hard to know which ad is the leader as both ads are likely to build up impressions and clicks at different times.

This is where having a tool that will allow you to see which ad is pulling in better results can be very beneficial. A nice free tool at Splittester.com comes in handy for this. Just enter your CTR stats for your ads in the fields provided and hit the “calculate” button. SplitTester.com will tell you which ad will be the winner over the long term. What’s great about Splittester.com is that it can give you pretty reliable results after each ad has racked up just a few clicks. You should be able to save several days of waiting for a convincing result.

Let’s say your winning ad is 20% or more ahead of the loser, and Splittester.com gives you an 80% or higher probability that it is the overall winner, you can be pretty sure that it will continue to produce better results. Make your winning ad your control ad and run another split test by writing a new ad to test against the control. This process is completed until you have what’s called a super ad.

The great thing about doing this is that you can get precise results and gradually achieve a better and better CTR for your ad campaign.

Now, if you’re keyword phrase is precisely targeted, and has a high commercial intention plus a high click through rate, and if your landing page rocks, you are in a very good position to start making a lot of money with PPC advertising. Of course, you need to think about how to improve the selling power of your landing page and I will discuss that in my next article on pay per click advertising.

Keywords: pay per click advertising, split-test, split-test tool

Summary: This article looks at how you can improve the results of your pay per click advertising by running a split-test, and how you can be sure that your split test has produced a clear winner.

26 PLACES YOU CAN PROMOTE YOUR COACHING PRACTICE TO GET MORE CLIENTS

Anton Pearce — Tue, 15 Sep 2009 08:29:06 +0000

As a coach, you know how important it is to stay on top of your game. Doing so is a two part process. The first part is keeping yourself up-to-date with the latest educational tools for coaches. The other part is promoting your business.

As the Coaching industry continues to grow and competition increases, you will need better ways to promote yourself and your business.

This article lists the most complete and current internet directories for Coaches along with summary information on joining for private individuals and companies.

With the coaching directories listed below you will be able to list your Coaching Practice, build your business, share your expertise and watch your practice grow. The directories for Coaches allow you to give a brief description about your practice, membership details, pricing options and a direct link to your website.

We want to share with you 26 different directories where you can gain exposure as well as locate other individuals that you can network with. These are in no particular order and each is worth taking a look at. Let’s begin.

The first place we will look into is Find a Coach http://www.findacoach.com. This is a robust, searchable system that offers coaches a reliable means to establishing a stronger web presence and clients the ability to find a coach that meets their coaching needs in a fast and effective way. They offer several different packages to accommodate everyone starting from $40 per annum. (PLEASE NOTE: You must be a student or graduate of Coachinc.com in order to join the directory)
Our next directory is ‘Life Coaches with the Coach Connection’ -http://www.findyourcoach.com. If you are interested in exchanging links then this is the site for you. You simply send your link information (Site Name, Site Description, and Linking URL) with “Link Exchange” in the subject line to coaches@findyourcoach.com. Your site will be taken into consideration for The Coach Connection’s Online Resource Directory.
If you are looking to gain prospective clients then try LifeCoach.com -http://www.lifecoach.com. Here you can list yourself with various search engines so you’re your potential clients can find you easily. Once you are enrolled in an ICF accredited coach training program, then you may list yourself as a “coach in training” on the Lifecoach.com International Directory of Coaches. This will help you gain exposure by new clients and you can offer coaching for free or a deeply discounted rate in order to get practice, which is often what you need when you’re starting out.
Many clients obtain their coaches name and contact information from the Life Coach Guide- http://www.lifecoachguide.com. This directory lists life coaches, career coaches, business coaches and personal coaches on the web. This directory allows your potential clients to search the database of coaches (with photos and specific information about each coach). This way they can select the best fit for their personal coaching requirements. Every coach listed in the directory is reviewed, critiqued and hand selected. This helps ensure that all coaches are competent and committed to practicing with integrity.
Find a Life Coach is one of the biggest independent coaching directories online. Find a Life Coach- http://www.findalifecoach.co.uk/ directory includes a wide variety of coaches with various different approaches, styles and skills. They are not owned by any individual life coach training school or company. Coaches from all over the UK, plus Europe and the USA are included. A life-time listing in the Life Coaching directory will cost you just £20.00 Hereis the form to signup: http://www.findalifecoach.co.uk/information.htm
If you want a directory that will highlight your individual coaching gifts and skills, as well as give potential clients an opportunity to go directly to your individual website to learn more about you, then this is the directory for you. At Be a Life Coach – http://www.bealifecoach.com/coachdirectory.php in many cases potential clients can also click on a sound button and hear from you first hand how you can best serve them.
If you are a passionate life or business coach then you need to “connect” with People Coaching People – http://www.peoplecoachingpeople.com. People Coaching aims to inform and educate people in the value of professional and to serve as an all inclusive international directory of quality life and business coaches and accredited coach training institutions. For as little as NZ$10 per month you can join their coaching directory and have your own web page. Register today by going to http://www.peoplecoachingpeople.com/index.php?file=c-registration&type=Coach&mode=Add
Coaches and Mentors- http://www.coachesandmentors.com is for coaches who are certified through CTA’s Certified Coach Program.
If you are a business coach then sign up at ActionCOACH. This is an international directory. ActionCOACH business coaching services use universal business and proven principles to help you increase your bottom line and corporate satisfaction. Learn more by visiting them at http://www.actioncoach.com/coachfinder.php.
Certified Fearless Living Coaches (CFLC) are trained in the Principles of Fearless Living and are able to support you in discovering your personal Wheel of Fear and Wheel of Freedom. Coaches trained in this system can be listed in this directory: http://fearlessliving.org/support_system/coach_directory
Next on our list is the well known, International Coach Federation – http://www.coachfederation.org/. The International Coach Federation (ICF) is the largest worldwide resource for professional coaches and a good source for those who are seeking a coach. They are a non-profit organization formed by individual members-professionals who practice coaching, including Executive Coaches, Leadership Coaches, Life Coaches and many more, from around the world.Formed in 1995, today the ICF is the leading global organization dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches. They exist to support and advance the coaching profession through programs and standards supported by their members and to be an authoritative source on coaching information and research for the public. The following is information on their membership plans:
Annual Membership: $195 (USD
Fill out their online membership application by going to: http://www.coachfederation.org/join-icf/online-membership-application/.
At LocateACoach.com-http://www.locateacoach.com/ you can list your coaching practice for free; find life coach, spiritual life coach, executive life coach, business coach, Christian life coach, career coach http://www.locateacoach.com/members/options.cfm
At Results Coaching Systems-http://www.resultslifecoaching.com.au/findtest/index.php Results Coaches are extensively trained to deliver personal, business and executive coaching with people from all walks of life. Results coaches are successful people in their own right with a real commitment to helping others realize their potential. They have all undergone extensive coach specific training and passed a challenging internal certification program before being placed on this site. To become part of this exciting directory visit their website at http://www.resultslifecoaching.com.au/becomenew/
The International Association of Coaching- http://www.certifiedcoach.org/find.lasso is a global association for coaches. IAC provides an independent credentialing and certifying service for people who use coaching in their business and is recognized worldwide. Annual Membership Fee: $129.00 http://www.certifiedcoach.org/join.lasso
The Life Coach Directory-http://www.lifecoach-directory.org.uk/ is a directory that contains a comprehensive database of UK life coaches, with information on their training and experience, areas of life coaching covered, fees and contact details. Use this link to register today https://secure.lifecoach-directory.org.uk/register.php.
Next on our list it the Life-Coach-Directory – http://www.life-coach-directory.com/. Like is sister directory above, this site is full of benefits. Simply fill their membership form and include a link back to your site. They’ll review your submission as soon as possible. If your site is approved, your link will appear in the category you’ve chosen. It’s that simple.
Another site is Find a Coach Online – http://www.findacoachonline.com/index.html. You can list yourself here for easy access to potential clients waiting to find you
The Worldwide Association of Business Coaches – http://www.wabccoaches.com also known as (WABC) is a professional Association dedicated exclusively to business coaching, serving both business coaches and business clients. Join today using the following link http://www.wabccoaches.com/joinus/
Life Coaching Solutions- http://www.coaching-life.co.uk/ukdriectory/directuk.htm is a directory of UK life coaches as well as coaching and mentoring service providers. Sign up using the following link http://www.coaching-life.co.uk/pages/contact.htm
Listed as the UK’s quality directory of UK business coaches, Freeindex.co.uk – http://www.freeindex.co.uk/categories/Business_Management/Management_Consulting/Business_Coaching/ is a great search function that lists coaches in your area. The businesses listed at the top have received better reviews for their services than others. It’s completely free to register your business. You can promote your company more effectively by adding a detailed description of your business, images, and a link to your website and customer reviews.
At iPECcoaches.com – http://www.ipeccoaches.com/ potential clients can find a coach in their National Directory of Coaches. This includes life coaching, business coaching, career coaching, personal coaching, executive coaching, corporate coaching, leadership coaching, management coaching and job coaching, Help potential clients reach their goals at work and in life by listing your services in this directory.
At Business.com -http://www.business.com/directory/human_resources/leadership_and_teams/coaching/ they list business coaches offering leadership help, mentoring and performance coaching for businesses of all types. This includes vendors that offer small business coaching, as well as executive coaches.
A global directory that lists Life Coaches and their services can be found at 24-7coaching.com – http://www.247coaching.com/directory/defaultcoach.asp. They also list valuable information on life coaching itself. Potential clients can find a life coach or personal coach. You can also find lots of information on life coaching in general.
There is a directory called BusinessCoach.com – http://www.businesscoach.com. BusinessCoach.com is a world leader in Business Coaching. They state that they list expert Business Coaches with over 20 Years of Business Coaching Experience. So your potential clients can trust their Business Coaches who are located in International locations around the world.
A great addition to our list is Click A Life Coach- http://www.clickalifecoach.com/directory/coachlist.aspx. They list Personal and Professional life coaching, offering face to face, phone and skype coaching. This includes coaches who specialize in the following topics: Relationship, Career, Health, Personal, Business and Executive Sport Coaching.
You can also list your services at TouchLocal - http://www.touchbath.com/business/search/typeId/3565/type/Life+Coaching. They are a local business directory.
Last but certainly not least it B2B Yellow Pages – http://www.b2byellowpages.com/directory/b2b_business/business-coach.shtml. They feature Business Coach Businesses and Business Coach Companies. Their directory contains a complete listing of companies specializing in Business Coaching.

As you can see, there are many directories where you can list your services. Each one has something different to offer the coaches using their services. You are sure to find a directory or two that will meet your needs. In the end, promoting your business and obtaining new clients is what you’re after. So review each of these sites and find the ones that work for you.

Why High Online Commercial Intention Trumps High Click-Through Rate When Choosing Pay Per Click Campaign Keywords

Anton Pearce — Mon, 14 Sep 2009 10:35:03 +0000

When setting up a pay-per-click (PPC) campaign in hopes of selling a product or service, remember that your goal is to buy customers and not just traffic. Even though finding keywords with a high click-through rate (CTR) is important, there’s more to it when it comes to keyword research.

In this article we will cover what CTR is and how to find keywords that attract more sales.

Keywords with High CTR

CTR is determined by dividing the total number of ad clicks by the number of ad impressions. Each time your ad appears on a page, this represents one ad impression. Let’s say the ad was clicked on every time it was shown. This would have a CTR of 100%. I can tell you that this never happens, though.

A high CTR can tell you how relevant a keyword is in relation to a particular search, but choosing keywords with the highest CTR won’t guarantee a successful PPC campaign. You may just want to reject the keyword phrase with the highest CTR because not every keyword phrase will be effective in converting searches into sales.

If your goal is to sell something using PPC rather than just getting more visitors to your website, then you want to buy customers instead of just traffic. While a high CTR is an important factor, you also need to find keywords which come with commercial intention behind them. This means people searching to buy something, using specific keywords to do so.

Detecting Online Commercial Intention

Not everyone searching online is looking to buy, so you need find keywords that people use when they want to buy something.

Microsoft’s Adcenter labs created a free tool that allows you to enter your keywords and check how they rate for commercial intent. Check it out here:

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Adlabs claim that this tool can detect a customer’s intention to either get information or actually buy something based on search and surfing history. A larger than 0.5 rating means that the online commercial intent is very strong.

This tool can be used to find less common keywords that still have high commercial intention behind them. Such keywords are cheaper than many with a higher CTR, but they may be more effective in converting to sales because the people using them are likely wanting to buy the product or service.

Of course, whether or not your PPC campaign works will also depend on how relevant and well you have optimized your landing page and sales funnel. But, choosing keywords with a high CTR and a high commercial intention will certainly put you on the right track for success with a pay per click campaign.

Keywords: pay per click campaign

Summary: A high click-through rate is not the only factor when choosing keywords for your pay per click campaign. Commercial intention is also an important consideration, as this article explains.

E-Book Publishing Series 4: Why Upload.com Is the Best E-Book Website For Publishing E-Books Free of Charge

Anton Pearce — Mon, 07 Sep 2009 10:32:21 +0000

In my last few articles in this series about e-book publishing I have covered how to make an e-book and how to build your list from it. This last article will walk you through the steps on using the best e-book website for publishing your e-books free of charge.

The best place to upload your e-books to is called upload.com.

Your e-book will be published on upload.com as well as download.cnet.com and several other high-traffic websites. People go to these websites to search for and download e-books and other digital products. Around 2.5 million downloads from the database occur each day on upload.com.

Getting your share of this pie is easy once you set up a free account on upload.com.

Here’s how to get started.

Sign up and confirm your new account. After that, you’ll have to create a developer account. Click the “My Account” tab and fill in the form to get this your account created. Upload.com will have to approve your application, but afterwards you’ll be able to publish your e-books.

Follow these 16 steps to publish your e-books on upload.com:

1. Choose “Windows” so that the system will produce an executable file of the e-book when you upload it.

2. Enter the title of your e-book. Use keyword phrases for your e-book title and use your actual book title when naming the file.

3. Enter the “version” of your e-book. You can simply enter “1″ or “1.0.”

4. Enter a release date, which can be today.

5. Write a brief description consisting of no more than 100 characters.

6. Write a full description. Include some key quotes to get the attention of the reader.

7. Select the “educational software” category and the “eBooks” subcategory.

8. Include a product information URL. This page should be a description of your e-book in detail, so you will need to create a description page on your website or blog.

9. Enter the product download URL. This is the URL of the e-book itself, which should be uploaded to your website. If you have uploaded a locked version of your e-book made by Boomerang List Builder, it will be an .exe file.

10. Input your e-book file size. This can be found by right-clicking on the e-book on your hard-drive. Click properties, and it will tell you the file size which you can then enter into the field.

11. Skip the “additional requirements” field, and in the next section, check all the boxes against the Windows platforms.

12. Enter your executable file name and your “sample registration code” number if you have locked the product, which, if you have read my complete series of e-book publishing articles, you will probably want to do.

13. You must choose a license type. Choose “free” to give away the product, and you can skip the other parts of this section.

14. Upload a screenshot of your e-book if you have one.

15. Agree to the Terms of Service and click “SAVE.”

16. Choose your listing package. If you don’t mind waiting for 5 days to have your e-book featured, choose the “Free Listing Package” option and click “PROCEED” and then “CHECKOUT”.

Once your e-book is approved and featured it will stay on upload.com forever. If you used good keywords in the title of your e-book you should start seeing a steady flow of new subscribers to your newsletter list. You’ll probably want to do this on a regular basis once you see how effective publishing e-books can be.

Keywords: publishing e-books, e-book website

Summary: In this article we look at how you can publish your e-book free of charge on one of the leading e-book websites on the Internet.

E-Book Publishing Secrets 3: How to Lock Your E-Book with Boomerang List Builder

Anton Pearce — Sun, 30 Aug 2009 10:30:43 +0000

This is my third article on e-book publishing, and I will cover a product called Boomerang List Builder. Boomerang List Builder makes it easy for e-book publishers to lock their e-books. It also makes it easy for the publisher’s customers to get an access code to unlock the e-book. Boomerang List Builder allows clients to apply for the access code once they opt-in to the publisher’s newsletter list.

Here’s how the program works.

Use Boomerang List Builder to lock your e-book and upload it to your website. The process is simple, and nobody who downloads your e-book will be able to open it until they get the unlock code. When they open the e-book, a pop-up window will open asking them to enter the unlock code. Above that will be a button to click for them to get the code. When they click the button it will take them to a form on your website where they enter their name and e-mail address. The unlock code will then be e-mailed to them.

Here is a 9 step process for you to follow when using Boomerang List Builder. After each step click the “Next” button:

Step 1: Open Boomerang List Builder and find for your e-book on your hard drive.

Step 2: Enter the title of your e-book.

Step 3: Choose how you want your e-book to be locked. For most purposes, choose the “immediate registration” option.

Step 4: Enter a code. You can use a fixed code for all clients, or you can choose any code you want.

Step 5: Enter the URL of your opt-in form on your website.

Step 6: Enter an icon for your e-book if you have one. If not just skip this step.

Step 7: Enter your affiliate code if you wish to promote Boomerang List Builder alongside your e-book. If not, you can simply skip this step.

Step 8: Add a Terms of Service section if you want to add one, or simply skip this step.

Step 9: Click the Save button and you will have locked your e-book.

That’s all there is to using Boomerang List Builder. Your locked e-book will be saved to your computer so that you can upload it to your website and promote it on e-book websites and anywhere else you can think of. Whenever anybody downloads your e-book, you have a very good chance of getting that person to join your newsletter mailing list.

The next article in this series will cover suitable e-book sites for you to upload your e-book to.

Keywords: e-book publishing, Boomerang List Builder

Summary: This article describes how to use Boomerang List Builder, designed by Dan Thompson, to lock e-books and use them to build your list.

E-Book Publishing Secrets Part 2: Why You Should Lock Your E-Book And Send Your Clients An E-Book Unlock Code

Anton Pearce — Fri, 28 Aug 2009 10:28:45 +0000

My previous article about e-book publishing described a four-step process for creating an e-book, locking it, uploading it to an e-book website and using it to build your e-mail list. My last article went through the process of finding PLR e-books with giveaway rights and modifying them.

At this point you should be ready to publish your e-book. You’ll want to lock it and offer those who download your e-book an unlock code. Let’s take a look at why you want to lock your e-book.

WHY YOU SHOULD LOCK YOUR E-BOOK

When a locked e-book is downloaded, the only way to open it is with an e-book unlock code. In order for them to get the code and access the e-book, they’ll have to provide their name and e-mail address. They will also have to agree to receive regular e-mail updates from the publisher, which is you. This means that if someone wants to read your e-book, they must opt into your e-mail list.

The whole e-mail newsletter process can be setup automatically using an auto-responder. This method won’t require you to set up a squeeze page. Instead, just offer an e-book as a free download and connect the client’s name and e-mail address later when they come back to get the access code.

This approach provides much less resistance to the idea of collecting an access code because the e-book has already been downloaded. They haven’t given you any personal information yet at this point. The e-book is sitting on their hard drive, and they are eager to open it.

This will also demonstrate your trustworthiness as you provided the e-book as a free download with no conditions. If your e-book has a compelling title, you will have achieved two things in giving it away: firstly, you will have stimulated the client’s curiosity, and secondly, you will have lowered the clients resistance to giving you his or her e-mail address. This method will give you a much better opt-in rate compared to a traditional squeeze page method.

GIVE AWAY YOUR BOOK AND GIVE AWAY RESALE RIGHTS

You can improve your results with this method by offering full resale rights and giveaway rights to your e-book. Don’t try to sell these rights; simply give them away free with every download. Be sure to let your clients know that they can sell the e-book at any price they like and keep 100% of the profits, or they could just give it away free if they want.

You want to get as many of your clients to distribute your e-book as possible. Every time somebody downloads your e-book they will have to come to you to get the unlock code. That means that they will be added to your e-mail mailing list. So, if you have twenty, fifty, or 100 people selling or giving away your e-book, your mailing list will grow fast and increase your profits from selling to them through backend sales. This is why you’re able to offer giveaway rights to your e-books.

My next article on e-book publishing will talk about the best way for you to lock your e-book.

Keywords: e-book publishing, e-book unlock code

Summary: In this e-book publishing article I look at how to lock your e-book and why you would want to have your clients request an e-book unlock code.

E-Book Publishing Secrets, Part 1: How to Produce an E-Book On the Fly

Anton Pearce — Mon, 24 Aug 2009 10:28:25 +0000

E-book publishing is very easy. With only a couple of hours of work involved, you can have an e-book created, published and uploaded to a high traffic e-book website. Use your e-book to build your email contact list so that you can promote your online business to those leads. Your e-book will continue to generate leads for you day after day without you having to do anything else.

Once you see how easy e-book publishing can be, you’ll want to do it again and again.

These are the steps to make this work for you.

1. Give away your e-book.

2. Make your e-book lockable.

3. Find the best places on the internet to upload your e-book to.

4. Use an auto-responder to collect the names and e-mail addresses of leads you gather from giving away your e-books.

Let’s expand on these points and fill in some details. This article will cover how you can quickly make an e-book, publish it and giving it away.

If you have already written an e-book, you might want to use that. Don’t worry if you haven’t written one or find the idea of writing an e-book too daunting. The quickest way to get an e-book published is to find some “Private Label Rights” (PLR) products that come with giveaway rights. You can find numerous products by doing an easy Google search. When you find an e-book that you want to use, make sure it comes with giveaway rights. A PLR e-book with no giveaway rights won’t do you any good at all.

When you have found a suitable product for your niche market, download it to your hard drive, unzip it and check to make sure that everything is there. A good quality PLR e-book will probably include a text version of the book as a Word document so that you can easily modify it. Before you go ahead and make any changes, you will want to read through the book carefully to make sure that it is a good quality product. Look for errors, typos and anything that doesn’t make sense. You don’t want to give away junk as this will ultimately hurt your online business.

What should you modify?

You’ll want to first change the title of the e-book. Be sure to include your most important keyword phrase. It is essential to get the title right to attract a great amount of targeted traffic, so take some time to think about the keywords you use in your title.

Next, you’ll want to add your name to the title page of the e-book. You could also add an introductory paragraph where you use your name, and also place your name and website link at the end of the book. A footer would be a good place to put this information in your e-book

Think about any other place in the e-book where you could add a link to your website, or to a specific page of your site.

Once your modifications are completed, convert the modified Word document to a PDF file with Adobe Acrobat. If you don’t have Word and Adobe you can do everything using openoffice.org.

Once you have completed these steps, you’ll have an e-book to promote your online business with. My next article will discuss how and why you should lock your e-book. Locking your e-book is an essential part of the e-book publishing technique that I will be discussing. I will then show you which e-book website to upload your e-book to for best results.

Keywords: e-book website, e-book publishing

Summary: E-book publishing is not as difficult as you may think. In this article I outline the steps you need to take and explain how to produce an e-book quickly and easily.

Press Release – Anton Pearce, Marketing Consulting

Anton Pearce — Wed, 05 Aug 2009 08:38:53 +0000

FOR IMMEDIATE RELEASE August 6, 2009
For more information, contact:
Anton Pearce, Marketing Consultant
mail@antonpearce.com

Leading Marketing Expert Helps Health and Wellness Professionals Capitalize on Growing Online Market

Anton Pearce Gives Coaches, Consultants and Service Professionals Tools and Strategies for Expanding Their Businesses in the Digital Age

SOUTH PERTH, WA – The Internet gives coaches, consultants and service professionals in the health and wellness sector an opportunity to engage new and existing clients like never before. However, many professionals don’t have the knowledge or tools needed to develop a comprehensive strategy to take capitalize on endless online income opportunities.

As an Internet strategist and marketing consultant, Anton Pearce helps health and wellness professionals capture their share of the online market, and develop and monetize their online presence. The strategic consulting and business development services he provides are critical for consultants, coaches, therapists and other health or medical professionals who want to continue to succeed in the Digital Age.

“The Digital Age has vastly changed the way coaches, consultants and advisors market their services, especially in the health and wellness sector,” said Anton Pearce, marketing consultant. “Health and wellness professionals now have a unique opportunity to use the web to manage and enhance their reputations, build their client base, better serve their clients, and increase income. I give them the tools they need to accomplish these goals and benchmarks.”

Anton Pearce is a web developer and online marketing specialist with close to 20 years of business and professional experience. He uses his keen insight into turnkey Internet strategies to help health and wellness professionals across the globe create additional income streams, take full advantage of new product opportunities and automate and streamline the process of generating leads and finding new clients. Through coaching and consulting, Pearce provides intuitive solutions designed to help his clients overcome the challenges of entrepreneurship and build more productive and profitable enterprises.

Anton Pearce specializes in results-driven solutions based on time-tested, proven strategies and an “offer value first” philosophy. Unlike traditional consulting services, Pearce’s menu of outcome-based consultation services are guaranteed, and include website SEO, sales copy, marketing strategy, product strategy and social networking strategy consults.

For professionals who need more personalized assistance with implementing long-term goals, Pearce offers online business building coaching and hourly consultations. Solutions include action plans, detailed reports and other resources clients need to ‘productize’ their expertise and maintain momentum once new solutions have been implemented.

In addition to consultation services, all web services, implementation and support are offered through The IT Hive, a full-service web firm owned by Pearce. The IT Hive is a leading provider of web application development and programming, DTP, SEO and other online services.

“The services that I offer are comprehensive and designed to help my clients increase revenue and distinguish them from their competitors,” said Pearce. “My ethical and authentic ‘reputation enhancing’ online marketing methods are unique to my business model, and I take great pride in equipping and empowering health and wellness professionals to do what they do best, which is helping other people.”

For more information, free articles, Anton Pearce’s blog or to take a five-minute checkup to determine the health of your practice, visit www.antonpearce.com. Initial consultations and Profit Mentor Club memberships include Pearce’s “Automate Your Coaching, Multiply Your Profits” e-book, “The Help Blueprint” report, a listing in the online coach directory or health professional directory and a credit for the “Ask the Profit Mentor” service.

About Anton Pearce

Anton Pearce is a leading web developer and online marketing specialist. He is the director of The IT Hive, author of The Health IT Advisor and developer and owner of Find-A-Psych, the fastest growing online mental health directory. Pearce received his MBA from the University of Newcastle and holds several certifications. For more information, visit www.antonpearce.com.

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