Anton Pearce

Setting up Google Analytics on Your Website

Anton Pearce — Wed, 16 Sep 2009 18:59:49 +0000

How To Add & Check Google Analytics Code

Objective: To use Google Analytics to help track your website and traffic stats.

This is assuming you already have a Google Analytics account set up. If you don’t, you can sign up from this page: http://www.google.com/analytics/

STEP 1: Log into your account
You will see your account dashboard as shown below.

STEP 2: Create Profile
- Click Add Website Profile as circled above
- Fill in website details
  - Select whether you want to add a new domain or a profile to an existing domain (sub-domains, certain pages, etc)
  - Enter the URL of the site you wish to start tracking
  - Select your country or territory
  - Select your time zone
- Click Continue
You will be taken to a page and given a GATC (Google Analytics Tracking Code) as shown below.
- STEP 3: Copy & Paste
  - Copy all the code in the Legacy Tracking Code box.
  - Log into the website you just created this code for
  - Place the code directly before the tag of EACH page you wish to track.
  - Save your page & log out of your website
- STEP 4: Check Stats
Once the code has been on your site a while, you can go in and check the stats. How busy the site traffic is, will determine how many stats you have. For our example, we just added the code recently therefore we don’t have many stats. To check stats:
- Log into your account at http://www.google.com/analytics/.
- The Dashboard will give you different stats to view:
  - Visitors – Page Views – Page Visits – Bounce Rate – Average time on site – Percentage of new visitors – Location of visitors – Individual page visits and Traffic sources.
- Simply click any of the blue hyperlinks to view stats
For example:

To view total visits per day, simply click Visits listed under Site Usage and you will see these stats.

Or clicking View Report listed under the Traffic Sources Overview will give you stats on referring sites, direct traffic, search engines and show you keywords used in the search:

26 PLACES YOU CAN PROMOTE YOUR COACHING PRACTICE TO GET MORE CLIENTS

Anton Pearce — Tue, 15 Sep 2009 08:29:06 +0000

As a coach, you know how important it is to stay on top of your game. Doing so is a two part process. The first part is keeping yourself up-to-date with the latest educational tools for coaches. The other part is promoting your business.

As the Coaching industry continues to grow and competition increases, you will need better ways to promote yourself and your business.

This article lists the most complete and current internet directories for Coaches along with summary information on joining for private individuals and companies.

With the coaching directories listed below you will be able to list your Coaching Practice, build your business, share your expertise and watch your practice grow. The directories for Coaches allow you to give a brief description about your practice, membership details, pricing options and a direct link to your website.

We want to share with you 26 different directories where you can gain exposure as well as locate other individuals that you can network with. These are in no particular order and each is worth taking a look at. Let’s begin.

The first place we will look into is Find a Coach http://www.findacoach.com. This is a robust, searchable system that offers coaches a reliable means to establishing a stronger web presence and clients the ability to find a coach that meets their coaching needs in a fast and effective way. They offer several different packages to accommodate everyone starting from $40 per annum. (PLEASE NOTE: You must be a student or graduate of Coachinc.com in order to join the directory)
Our next directory is ‘Life Coaches with the Coach Connection’ -http://www.findyourcoach.com. If you are interested in exchanging links then this is the site for you. You simply send your link information (Site Name, Site Description, and Linking URL) with “Link Exchange” in the subject line to coaches@findyourcoach.com. Your site will be taken into consideration for The Coach Connection’s Online Resource Directory.
If you are looking to gain prospective clients then try LifeCoach.com -http://www.lifecoach.com. Here you can list yourself with various search engines so you’re your potential clients can find you easily. Once you are enrolled in an ICF accredited coach training program, then you may list yourself as a “coach in training” on the Lifecoach.com International Directory of Coaches. This will help you gain exposure by new clients and you can offer coaching for free or a deeply discounted rate in order to get practice, which is often what you need when you’re starting out.
Many clients obtain their coaches name and contact information from the Life Coach Guide- http://www.lifecoachguide.com. This directory lists life coaches, career coaches, business coaches and personal coaches on the web. This directory allows your potential clients to search the database of coaches (with photos and specific information about each coach). This way they can select the best fit for their personal coaching requirements. Every coach listed in the directory is reviewed, critiqued and hand selected. This helps ensure that all coaches are competent and committed to practicing with integrity.
Find a Life Coach is one of the biggest independent coaching directories online. Find a Life Coach- http://www.findalifecoach.co.uk/ directory includes a wide variety of coaches with various different approaches, styles and skills. They are not owned by any individual life coach training school or company. Coaches from all over the UK, plus Europe and the USA are included. A life-time listing in the Life Coaching directory will cost you just £20.00 Hereis the form to signup: http://www.findalifecoach.co.uk/information.htm
If you want a directory that will highlight your individual coaching gifts and skills, as well as give potential clients an opportunity to go directly to your individual website to learn more about you, then this is the directory for you. At Be a Life Coach – http://www.bealifecoach.com/coachdirectory.php in many cases potential clients can also click on a sound button and hear from you first hand how you can best serve them.
If you are a passionate life or business coach then you need to “connect” with People Coaching People – http://www.peoplecoachingpeople.com. People Coaching aims to inform and educate people in the value of professional and to serve as an all inclusive international directory of quality life and business coaches and accredited coach training institutions. For as little as NZ$10 per month you can join their coaching directory and have your own web page. Register today by going to http://www.peoplecoachingpeople.com/index.php?file=c-registration&type=Coach&mode=Add
Coaches and Mentors- http://www.coachesandmentors.com is for coaches who are certified through CTA’s Certified Coach Program.
If you are a business coach then sign up at ActionCOACH. This is an international directory. ActionCOACH business coaching services use universal business and proven principles to help you increase your bottom line and corporate satisfaction. Learn more by visiting them at http://www.actioncoach.com/coachfinder.php.
Certified Fearless Living Coaches (CFLC) are trained in the Principles of Fearless Living and are able to support you in discovering your personal Wheel of Fear and Wheel of Freedom. Coaches trained in this system can be listed in this directory: http://fearlessliving.org/support_system/coach_directory
Next on our list is the well known, International Coach Federation – http://www.coachfederation.org/. The International Coach Federation (ICF) is the largest worldwide resource for professional coaches and a good source for those who are seeking a coach. They are a non-profit organization formed by individual members-professionals who practice coaching, including Executive Coaches, Leadership Coaches, Life Coaches and many more, from around the world.Formed in 1995, today the ICF is the leading global organization dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches. They exist to support and advance the coaching profession through programs and standards supported by their members and to be an authoritative source on coaching information and research for the public. The following is information on their membership plans:
Annual Membership: $195 (USD
Fill out their online membership application by going to: http://www.coachfederation.org/join-icf/online-membership-application/.
At LocateACoach.com-http://www.locateacoach.com/ you can list your coaching practice for free; find life coach, spiritual life coach, executive life coach, business coach, Christian life coach, career coach http://www.locateacoach.com/members/options.cfm
At Results Coaching Systems-http://www.resultslifecoaching.com.au/findtest/index.php Results Coaches are extensively trained to deliver personal, business and executive coaching with people from all walks of life. Results coaches are successful people in their own right with a real commitment to helping others realize their potential. They have all undergone extensive coach specific training and passed a challenging internal certification program before being placed on this site. To become part of this exciting directory visit their website at http://www.resultslifecoaching.com.au/becomenew/
The International Association of Coaching- http://www.certifiedcoach.org/find.lasso is a global association for coaches. IAC provides an independent credentialing and certifying service for people who use coaching in their business and is recognized worldwide. Annual Membership Fee: $129.00 http://www.certifiedcoach.org/join.lasso
The Life Coach Directory-http://www.lifecoach-directory.org.uk/ is a directory that contains a comprehensive database of UK life coaches, with information on their training and experience, areas of life coaching covered, fees and contact details. Use this link to register today https://secure.lifecoach-directory.org.uk/register.php.
Next on our list it the Life-Coach-Directory – http://www.life-coach-directory.com/. Like is sister directory above, this site is full of benefits. Simply fill their membership form and include a link back to your site. They’ll review your submission as soon as possible. If your site is approved, your link will appear in the category you’ve chosen. It’s that simple.
Another site is Find a Coach Online – http://www.findacoachonline.com/index.html. You can list yourself here for easy access to potential clients waiting to find you
The Worldwide Association of Business Coaches – http://www.wabccoaches.com also known as (WABC) is a professional Association dedicated exclusively to business coaching, serving both business coaches and business clients. Join today using the following link http://www.wabccoaches.com/joinus/
Life Coaching Solutions- http://www.coaching-life.co.uk/ukdriectory/directuk.htm is a directory of UK life coaches as well as coaching and mentoring service providers. Sign up using the following link http://www.coaching-life.co.uk/pages/contact.htm
Listed as the UK’s quality directory of UK business coaches, Freeindex.co.uk – http://www.freeindex.co.uk/categories/Business_Management/Management_Consulting/Business_Coaching/ is a great search function that lists coaches in your area. The businesses listed at the top have received better reviews for their services than others. It’s completely free to register your business. You can promote your company more effectively by adding a detailed description of your business, images, and a link to your website and customer reviews.
At iPECcoaches.com – http://www.ipeccoaches.com/ potential clients can find a coach in their National Directory of Coaches. This includes life coaching, business coaching, career coaching, personal coaching, executive coaching, corporate coaching, leadership coaching, management coaching and job coaching, Help potential clients reach their goals at work and in life by listing your services in this directory.
At Business.com -http://www.business.com/directory/human_resources/leadership_and_teams/coaching/ they list business coaches offering leadership help, mentoring and performance coaching for businesses of all types. This includes vendors that offer small business coaching, as well as executive coaches.
A global directory that lists Life Coaches and their services can be found at 24-7coaching.com – http://www.247coaching.com/directory/defaultcoach.asp. They also list valuable information on life coaching itself. Potential clients can find a life coach or personal coach. You can also find lots of information on life coaching in general.
There is a directory called BusinessCoach.com – http://www.businesscoach.com. BusinessCoach.com is a world leader in Business Coaching. They state that they list expert Business Coaches with over 20 Years of Business Coaching Experience. So your potential clients can trust their Business Coaches who are located in International locations around the world.
A great addition to our list is Click A Life Coach- http://www.clickalifecoach.com/directory/coachlist.aspx. They list Personal and Professional life coaching, offering face to face, phone and skype coaching. This includes coaches who specialize in the following topics: Relationship, Career, Health, Personal, Business and Executive Sport Coaching.
You can also list your services at TouchLocal - http://www.touchbath.com/business/search/typeId/3565/type/Life+Coaching. They are a local business directory.
Last but certainly not least it B2B Yellow Pages – http://www.b2byellowpages.com/directory/b2b_business/business-coach.shtml. They feature Business Coach Businesses and Business Coach Companies. Their directory contains a complete listing of companies specializing in Business Coaching.

As you can see, there are many directories where you can list your services. Each one has something different to offer the coaches using their services. You are sure to find a directory or two that will meet your needs. In the end, promoting your business and obtaining new clients is what you’re after. So review each of these sites and find the ones that work for you.

E-Book Publishing Secrets, Part 1: How to Produce an E-Book On the Fly

Anton Pearce — Mon, 24 Aug 2009 10:28:25 +0000

E-book publishing is very easy. With only a couple of hours of work involved, you can have an e-book created, published and uploaded to a high traffic e-book website. Use your e-book to build your email contact list so that you can promote your online business to those leads. Your e-book will continue to generate leads for you day after day without you having to do anything else.

Once you see how easy e-book publishing can be, you’ll want to do it again and again.

These are the steps to make this work for you.

1. Give away your e-book.

2. Make your e-book lockable.

3. Find the best places on the internet to upload your e-book to.

4. Use an auto-responder to collect the names and e-mail addresses of leads you gather from giving away your e-books.

Let’s expand on these points and fill in some details. This article will cover how you can quickly make an e-book, publish it and giving it away.

If you have already written an e-book, you might want to use that. Don’t worry if you haven’t written one or find the idea of writing an e-book too daunting. The quickest way to get an e-book published is to find some “Private Label Rights” (PLR) products that come with giveaway rights. You can find numerous products by doing an easy Google search. When you find an e-book that you want to use, make sure it comes with giveaway rights. A PLR e-book with no giveaway rights won’t do you any good at all.

When you have found a suitable product for your niche market, download it to your hard drive, unzip it and check to make sure that everything is there. A good quality PLR e-book will probably include a text version of the book as a Word document so that you can easily modify it. Before you go ahead and make any changes, you will want to read through the book carefully to make sure that it is a good quality product. Look for errors, typos and anything that doesn’t make sense. You don’t want to give away junk as this will ultimately hurt your online business.

What should you modify?

You’ll want to first change the title of the e-book. Be sure to include your most important keyword phrase. It is essential to get the title right to attract a great amount of targeted traffic, so take some time to think about the keywords you use in your title.

Next, you’ll want to add your name to the title page of the e-book. You could also add an introductory paragraph where you use your name, and also place your name and website link at the end of the book. A footer would be a good place to put this information in your e-book

Think about any other place in the e-book where you could add a link to your website, or to a specific page of your site.

Once your modifications are completed, convert the modified Word document to a PDF file with Adobe Acrobat. If you don’t have Word and Adobe you can do everything using openoffice.org.

Once you have completed these steps, you’ll have an e-book to promote your online business with. My next article will discuss how and why you should lock your e-book. Locking your e-book is an essential part of the e-book publishing technique that I will be discussing. I will then show you which e-book website to upload your e-book to for best results.

Keywords: e-book website, e-book publishing

Summary: E-book publishing is not as difficult as you may think. In this article I outline the steps you need to take and explain how to produce an e-book quickly and easily.

Press Release – Anton Pearce, Marketing Consulting

Anton Pearce — Wed, 05 Aug 2009 08:38:53 +0000

FOR IMMEDIATE RELEASE August 6, 2009
For more information, contact:
Anton Pearce, Marketing Consultant
mail@antonpearce.com

Leading Marketing Expert Helps Health and Wellness Professionals Capitalize on Growing Online Market

Anton Pearce Gives Coaches, Consultants and Service Professionals Tools and Strategies for Expanding Their Businesses in the Digital Age

SOUTH PERTH, WA – The Internet gives coaches, consultants and service professionals in the health and wellness sector an opportunity to engage new and existing clients like never before. However, many professionals don’t have the knowledge or tools needed to develop a comprehensive strategy to take capitalize on endless online income opportunities.

As an Internet strategist and marketing consultant, Anton Pearce helps health and wellness professionals capture their share of the online market, and develop and monetize their online presence. The strategic consulting and business development services he provides are critical for consultants, coaches, therapists and other health or medical professionals who want to continue to succeed in the Digital Age.

“The Digital Age has vastly changed the way coaches, consultants and advisors market their services, especially in the health and wellness sector,” said Anton Pearce, marketing consultant. “Health and wellness professionals now have a unique opportunity to use the web to manage and enhance their reputations, build their client base, better serve their clients, and increase income. I give them the tools they need to accomplish these goals and benchmarks.”

Anton Pearce is a web developer and online marketing specialist with close to 20 years of business and professional experience. He uses his keen insight into turnkey Internet strategies to help health and wellness professionals across the globe create additional income streams, take full advantage of new product opportunities and automate and streamline the process of generating leads and finding new clients. Through coaching and consulting, Pearce provides intuitive solutions designed to help his clients overcome the challenges of entrepreneurship and build more productive and profitable enterprises.

Anton Pearce specializes in results-driven solutions based on time-tested, proven strategies and an “offer value first” philosophy. Unlike traditional consulting services, Pearce’s menu of outcome-based consultation services are guaranteed, and include website SEO, sales copy, marketing strategy, product strategy and social networking strategy consults.

For professionals who need more personalized assistance with implementing long-term goals, Pearce offers online business building coaching and hourly consultations. Solutions include action plans, detailed reports and other resources clients need to ‘productize’ their expertise and maintain momentum once new solutions have been implemented.

In addition to consultation services, all web services, implementation and support are offered through The IT Hive, a full-service web firm owned by Pearce. The IT Hive is a leading provider of web application development and programming, DTP, SEO and other online services.

“The services that I offer are comprehensive and designed to help my clients increase revenue and distinguish them from their competitors,” said Pearce. “My ethical and authentic ‘reputation enhancing’ online marketing methods are unique to my business model, and I take great pride in equipping and empowering health and wellness professionals to do what they do best, which is helping other people.”

For more information, free articles, Anton Pearce’s blog or to take a five-minute checkup to determine the health of your practice, visit www.antonpearce.com. Initial consultations and Profit Mentor Club memberships include Pearce’s “Automate Your Coaching, Multiply Your Profits” e-book, “The Help Blueprint” report, a listing in the online coach directory or health professional directory and a credit for the “Ask the Profit Mentor” service.

About Anton Pearce

Anton Pearce is a leading web developer and online marketing specialist. He is the director of The IT Hive, author of The Health IT Advisor and developer and owner of Find-A-Psych, the fastest growing online mental health directory. Pearce received his MBA from the University of Newcastle and holds several certifications. For more information, visit www.antonpearce.com.

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Building Positive Alliances

Anton Pearce — Fri, 12 Jun 2009 21:25:01 +0000

Business owners of all sizes make an effort to connect with other people, networks and businesses who share a common interest but who are not competitors.

They do this to share resources and cut costs. It can create an excellent partnership that serves to work to both of your advantages.

If you connect with the right people you can undertake events or advertising campaigns that you might not be able to afford individually. For example, you can share the cost of a speaker or a workshop, or piggy back advertising.

In order to have the best outcome, however, you must create a good alliance with someone who will benefit your business.

What is a good alliance?

All good alliances benefit both parties. When all is said and done, you are both better off with each other than you were without. This is essential as you are spending time, energy and funds to maintain the alliance. The payoff must be greater than the expense and that includes your time!

Consider the following when choosing an alliance:

Mutual Respect

A good alliance is like a good relationship, it is built on mutual respect and trust. This takes effort on everyone’s part to build and maintain. There must be willingness on both sides to interact and create the alliance with the understanding that it will be equally beneficial to both parties.

Relationships are all about give and take and it is the same when it comes to a good alliances. Both parties must have an equal interest in giving and receiving. If you are the one who sought out and suggested the alliance, make sure you offer your potential partner a significant and equal return share in the benefits.

Resource Contribution

In order for an alliance to be successful, each party must contribute an equal amount in resources. The resources do not have to be the same; one may contribute money while the other contributes man power. It is helpful to have someone within each business be responsible for the alliance.

Take the Time

A productive alliance will take some time to build and maintain. It is helpful to start with a small project as you get to know one another’s needs and expectations. When you are more comfortable with one another you can work toward larger projects.

Be a Good Listener

Communication is at the core of every good relationship and this is no different when it comes to alliances. The most important thing you can do is be a good listener. Listen for clues to what your potential alliance’s needs and wants are. This will help you find a way to make it work for them.

Planning

One of the biggest pitfalls of alliances is a lack of strategic planning. If time is not taken to sit down together and work out the details of the arrangement and of any joint activities, they are bound to fail. When you initiate an alliance be careful not to fall into the following traps:

A. Don’t think too small – Make sure you offer your potential partner something of equal or greater value than what you will be receiving from them.

B. Don’t think only about yourself – Strategic alliances are all about creating a situation that benefits both parties equally. Make sure you think very carefully about what you have of value to offer them.

Align Expectations

Even when terms are agreed upon on paper, there are often times when each party’s expectations as to how it all plays out are very different. You can bargain and negotiate and think you have come to terms when in fact you have left details unexposed or open to different interpretations. Be very careful to come to a true meeting of the minds to avoid a failure of the alliance in the future.

Clearly defined expectations are one of the most important aspects of forming an alliance. This may require ongoing negotiations as needs and expectations shift during the course of your alliance. Changing circumstances often impact expectations and what initially was agreeable to both parties suddenly causes a rift.

Always Ask Yourself These Questions
•Is the alliance fair and equal?
•Are you expecting a long or short relationship?
•Are you sharing a specific venture or will the relationship be ongoing?
•Are you equals in the relationship?
•How often to you plan to consult with your partner?
•How will the decisions be made and by whom?
•Is the first project a door to bigger projects down the road?
•How will you share any common property, intellectual or otherwise?
•How will you handle any disagreements that develop?

My Traffic Generating Formula for Coaches

Anton Pearce — Mon, 08 Jun 2009 03:33:15 +0000

I want to share something quite valuable with you today – my own personal formula for generating traffic to this very website.

In case you haven’t already realized all success online starts with creating a flow of traffic to your website. Without a continual stream of new visitors you have no chance of starting any kind of relationship with your prospective clients. Traffic generation is essential.

Now I can only give you a broad overview of my strategy here, but the following information will give you a really good start to creating your own Traffic Strategy.

The first thing you need to be clear on is that Google and other search engines exist to deliver information to people who are searching for answers, so the key to generating traffic is to provide content that meets this need.

The key strategy that I recommend can be summed up in two words ‘Article Marketing’. Before I give my plan let me clarify a couple of things here:

Firstly when I talk about articles I’m talking about text-based, self-contained topic-specific content. It could be an article on your website or it could be a blog post.

Secondly, I’m not just talking about creating articles but also distributing, repurposing and promoting your articles. This is where the real power lies. A lot of people create content but few are taking the added steps of distributing it correctly and changing it into different formats.

Your main aim with article marketing is to get your content in front of as many readers as possible – that can’t be achieved by simply posting the content on your own site and stopping there.

So here’s the formula:

1) Write an article that my customers love. Content that addresses a need and solves a problem that your market faces.

2) Submit your articles to the article directories.

3) Convert the articles to press releases by making them read in the
third person.

4) Submit them to press release directories.

5) Convert the articles to podcasts by recording the words and
turning them into teleseminars.

6) Submit them to podcast directories.

7) Convert the marketing article to video by speaking over PowerPoint
or Camtasia and submitting them to video sites like Youtube.

Use social bookmarking services to promote your articles (in every format) in the directories

Now let me tell you that right there is a very powerful strategy for generating traffic and very rapidly building your online reputation. It’s not the complete story because I like to also use social media platforms like Twitter and Facebook. But if you did nothing other than the above you’ll put yourself way in front of the pack.

That said, you may have noticed that there is (a big) catch to the strategy I’ve just described:

It takes TIME – from the creation of the content, to the conversion to other formats, to the distribution, to the promotion. Lots of time if you do all of this yourself and do it manually.

The good news though, is that you don’t have to do it all manually. There are two very important aspects to this strategy that I haven’t described yet. hat are they?

Outsourcing and Automation

And there-in lies the biggest success tip of all. You simply can’t do it all yourself in any reasonable space of time. Trust me on this!

***Without a doubt, you MUST use technology to leverage your efforts***

This is my area of expertise. Join my Massive Success Formula Group at http://masufo.com and I’ll show you exactly what I outsource and how I do it. I’ll show you what you can automate and how to do it.

This is good stuff! I love the power of online marketing and I’d love to be able to share some more tips with you to help you take your own marketing to the next level. Hope you’ll join me…

Put Your Business on Autopilot

Anton Pearce — Wed, 03 Jun 2009 17:45:14 +0000

Getting caught in the operational aspects of their business is a trap that many business owners fall into. It begins to occupy so much of their time that they have time little left for activities that actually generate income.

It is therefore essential for coaches to create systems to handle the administrative tasks for them so that they can spend their time building the business. If you do not, you will spend half of your time handling the mind-numbing tasks rather than generating real income. You can easily triple your business in half the time by automating the small day to day tasks.

Streamline all of the administrative tasks to be as efficient and self-sufficient as possible. By putting the details on autopilot, you are then free to do the things that are most important to you and your coaching business.

Here are a few suggestions to help you accomplish this:

Have a phone script handy to minimize your time on the phone
Automate follow-up and contact
Use a database to manage your clients and prospective clients
Create a template for all of your correspondence and office documents. For example: Invitations for all the different programs you offer, follow-up letters, enquiry letters, thank you notes, promotional letters, request for testimonials, affiliate proposals, financial details, etc.
Create a systems to put the following on autopilot: your referral process, your educational marketing material, managing operational
Key Performance Indicators

The following resources are available to help you put your coaching business on autopilot:

For E-Commerce try:

FatFreeCart – a tool to create a shopping cart on your site
PayPal – automates payment for your online sales
ClickBank – also automates payment
Verisign – important for online payment security

For Business Finance and Accounting use:

Quickbooks, Quicken, MYOB – accounting software
Easeaccounting – online accounting
Office.com – productivity tools
Logiforms.com – tools to manage data

Streamline Communications with:

MSN Messenger and or Skype – instant messaging and internet phone
QNext – file sharing and broadcasting
Logiforms.com – tools for data management

To manage your customers use:

Client Compass – client management for coaches
ACT!, Maximizer Enterprise 9 – relationship management

Manage your database with:

FileMaker Pro
Microsoft Access

Affiliate Programs:

Affiliate Showcase
Associate Programs
Find a Coach

Market Research tools:

Create Surveys
Survey console
Web Stats

The goal is to automate and systematize as much of your business as possible. Search for software and programs that can help you accomplish this. Begin by making a list of functions you do on a regular basis and then see if there is a system or program that will do it for you. Start with the task that is more important or takes the most time and imagine what you might do with it if you were to go on vacation for week. Could someone do it for you without any help? Then move on to the next most important task and create a system for it. Before you know it the mundane aspects of your coaching business will be on autopilot and you will have time on your hands to do the things you enjoy doing the most.

Understand the Importance of Technology

Anton Pearce — Wed, 03 Jun 2009 17:40:15 +0000

Technology is the most powerful tool you can use to build your coaching business. Your website is the most important place to start to build your brand. It is what you will use as a springboard to all of your other communication efforts.

Your website should not sit idle hoping that someone will bump into it. There are millions of coaching websites on the internet. Yours must stand out and be used to draw people to it and take visitors and convert them to sales. If this is not happening, your website is not effective.

A website that works, will be working for you even as you sleep and it will grow your coaching business significantly. Coaches who are successful believe their websites are their most valuable marketing and communication vehicle.

Turning your website into a highly functioning tool should be on the top of your list of priorities as a new coach. If you already have a coaching practice and don’t have a website, you should drop everything to put one in place.

Don’t let the cost be an obstacle. If you cannot afford a website, start with a blog. You can create a blog at little or no cost and very little tech knowledge is needed. A free blog will get you started until you can afford a website.

Begin to establish your presence on the web as a coach. It is very important in establishing credibility, exposure and brand. It also gives you the best place to promote and distribute your products and communicate with your clients or potential clients.

There are several things you need to make your website or blog effective.

The copy on your site should not focus on you. It should focus rather on copy that sells. Remember you are using the site as a marketing tool.
The site should have sufficient avenues that encourage the people to return to on a regular basis and when they are there, they should want to stay a while.
A compelling sales venue should be established for your core products. The website should have persuasive sales techniques that funnel visitors through a thought-out process that ends in a call to action.
Every visitor is a potential customer and it is vitally important that your website gather as much information about the visitor as possible in an automated fashion.
Once you have this information on your prospects you then should begin communicating with them on a regular basis via the site. A properly designed website will do this automatically as well.
Once you have this fabulous website, people should be able to find it! Therefore it is essential that it have the correct metatag, SEO content, scripting, links, PPC marketing, etc. to elevate it in search engines.
Your website should be self-sufficient and automated so that it does the work for you.
To enhance your opportunity of being found by potential clients, your website should be linked to as many sites as possible.
It is essential that your site generate passive revenue as well. This is where you can sell the products you have worked so hard to develop as an additional source of income.

Leverage Your Knowledge

Anton Pearce — Wed, 03 Jun 2009 17:33:09 +0000

In order to be a successful coach it is extremely import to use your knowledge to your advantage. This does not mean taking your knowledge and applying it in a broad, sweeping fashion to as big a market as possible. What it means is using your expertise and knowledge to focus on an education-based marketing plan that implements many streams of income and delivers it directly to your niche market.

Use your knowledge to bring people into your sphere of influence. Invite them to your services through the use of newsletters, niche content, assessments, questionnaires, articles and the like. Tailor these products specifically for your niche audience.

Leverage your knowledge by turning your knowledge into promotional talks, seminars, workshops, a video or audio series based on the needs of your niche market. Once you’ve developed these products, you can fine tune and alter them and alter them for other different audience without having to start from scratch. For example, if you have a program that works well for your, license it and offer it to other coaches to use with their coaching practice.

Try some of these ideas to leverage your knowledge:

USE AN EXPERT: If you know of a well known expert in your niche, ask for an endorsement from them. This is a very effective means of adding value to your product. It elevates you to a level of authority and gives you credibility. The experts won’t mind endorsing you because it gives them credibility as well. The more people that like and value their expertise the better and it is just another way for them to get their message and name into another market.

FIND AFFILIATES: An affiliate is someone who has a common, but different, interest in the same people you wish to attract. You are not competitors but you both can both use your educational products and work together to convert prospects into paying clients.

TEAM UP: As you gain endorsements from experts and line up affiliates you gain access to their audience as well. Share your channels of distribution and double or triple your reach.

BOOTSTRAP: Use a product that you have developed to create a second product or service at a lower cost. Find multiple returns on a single product by tweaking it for another purpose.

Leveraging your knowledge and turning a single effort into multiple payoffs will save you time and money and increase your avenues of revenue. Every time you create a product, think about how you can use it again in a different way. For example, if you are holding a seminar, consider recording it and offering as a podcast on your website. Each time you do this, you are taking one effort and using it for multiple purposes, reaching a wider audience than the original.

Creating Revenue

Anton Pearce — Wed, 03 Jun 2009 17:28:36 +0000

Most coaches who are having difficulty developing their coaching business have a backwards approach to creating revenue. They attempt to sell their most expensive product first by trying to convince a potential client of the value of one-on-one coaching.

Coaching is a relatively new type of business and has a high barrier to entry. This means that persuading someone who has never heard of hiring a coach or is unfamiliar with its benefits will be very difficult to sell. Coaching comes with a high price and offers an intangible product. Asking someone to lay out a large sum of money for something they cannot yet see the benefit of just won’t happen.

But people with a problem that is serious enough for them to be determined to fix it, value information that will help them address relevant issues. As an expert in your field, or niche, you should have all of the products and services they need to solve their problems. In order to create these products, you need to know and understand what challenges and issues they are facing. Then you can offer them products to address these challenges.

Education products and services are well accepted and do not attract the resistance of one-on-one coaching. Excellent offerings should include newsletters, ezines, workshops, seminars, teleclasses, CDs, eCourses, clubs, reports, tools, assessments and mini-courses.

These products will help your potential clients begin to solve their problems and begin to overcome their resistance to your higher end products. In doing so, you will gain their respect and trust as an expert in your particular niche. As you continue your relationship you can begin to offer them higher levels of products.

The items listed above can be broken into groups of products at different pricing levels.

Group 1 Products ($0 to $30)

Newsletters
Assessments
Tools
Autoresponders
Surveys
Seminars
Workshops

Group 2 Products ($50 to $200)

Teleclasses
CD Products
E Mini Courses

Group 3 Products ($200 and up)

One-to-one coaching sessions
Boot Camps

Passive income is also an excellent source of additional revenue for a coaching business. This includes affiliate products, repetitive services and one-to-many services.