Get You More Web Traffic
There are two major factors in achieving big results from your website. The first is increasing the number of visitors (also known as traffic) you get. And the second is how well you convert that traffic into buyers or customers or clients. Increasing traffic to your website can be achieved in a variety of ways, from article marketing, video marketing, blogging, social media marketing including Twitter and Facebook, posting comments on forums and paying for ads on Google. There are literally hundreds of different ways that you can use to get more web traffic for your private practice website.
There are a couple of things we need to be clear on before moving forward.
Firstly: if you don’t have traffic to your website then you won’t get any results. It doesn’t matter how good your website is, how compelling your offer is or how brilliant you are at solving people’s problems.If you don’t have visitors to your website then you may as well not bother with having a site.
Secondly: don’t fall into the trap of thinking ‘if we build it, they will come’ – generally they don’t! Websites need to be marketed. It doesn’t have to be difficult or expensive, but it needs to be done. How big your marketing strategy is depends on how big your desired outcomes are. If you want to be the world’s number one resource for back pain advice then you need a bigger campaign than if you want to get 5 new clients to your practice each month.
That’s pretty obvious and would come as no surprise to you. But what IS surprising is how few website owners even know what they want to achieve by having a website. Or the have only the vaguest of ideas.
So the key to online success is knowing what you want to achieve and then implementing the most effective, efficient strategies for doing so.
A lot of people become confused and overwhelmed by the number of options available when it comes to traffic building. Which of the hundreds of traffic building options are best for your website? There’s many factors to consider. Other than the obvious ‘will this strategy actually achieve what I want it to achieve?’ you also need to consider the following:
- What is the cost investment – both upfront and on an ongoing basis?
- How much time will it take you to implement – both upfront and on an ongoing basis.
- How quickly can you get results from the traffic building activity?
If you need new clients tomorrow for example, then a method like article marketing, which we usually recommend highly, may not be the right strategy for you. You’d be better of starting with a Pay per Click campaign.
And one last factor to consider – what does the strategy do for your reputation?
This factor is so rarely considered, yet so vital for professionals like you and me.
The fact is that there are some methods of traffic building that enhance your reputation and others that can damage your reputation. As a health and wellness professional, it’s important to know the difference.
Give us a call to arrange a free strategy discussion where we can give you some free advice on the best traffic building strategies for your website.